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Privacy policy


Dear user,
this notice is supplied pursuant to legislative decree no. 196 of 30 June 2003 and subsequent amendments (the so-called Privacy Code) as well as to articles 13 and 14 of EU Regulation 2016/679 issued by the European Parliament and Council on 27 April 2016. You are hereby informed that the personal data supplied by you in the context of your use of this site for the purposes of the purchase of clothing, accessory and leather goods from the firm VIALE ROMA owned by Camilla Micheli will be processed by the firm in its capacity as data controller (hereafter also controller) in accordance with the safeguard principles set out by the Code on the subject of personal data and subsequent amendments as well as all European and national laws and/or supervisory authority provisions.

The following notice applies to the site and not to any other sites users may consult on any links..



The data supplied voluntarily by users for the purposes of purchases of clothing, accessories and leather goods is processed by the data controller in order to:

  • allow users to purchase the clothing, accessory and leather products owned by the data controller;
  • send users clothing, accessory and leather products bought via this website;
  • fulfil its legal financial and fiscal obligations;
  • to facilitate the performance of any future services or future purchases users may make on this site or buildings owned by VIALE ROMA, owned by Camilla Micheli, including that entered into the IT systems of the latter. This processing is optional and takes place only on user consent to it.
  • for marketing purposes and therefore for user profiling purposes and consequently in order to send commercial offers to the latter. This processing is optional and takes place only on user consent to it.


The personal data gathered is:

  • name, surname;
  • email; residential, domicile or dwelling address;
  • invoicing address;
  • landline and/or mobile phone number.

This data is defined ordinary data.

The data controller will also necessarily come into contact with the user's bank details and such data is to be considered sensitive data.
Data shown in the ‘required data’ is mandatory for all purchases of VIALE ROMA products.
The data controller will necessarily come into contact with banking data as product purchases can be completed solely after payment has taken place. Without prejudice to the personal autonomy of data subjects or to the provision of browsing data, the data shown as ‘required data’ in the form is indispensable and even partial failure to provide such data will make it impossible for the data controller to sell her products to the user.



The data controller is the Viale Roma company owned by Camilla Micheli (tax code MCHCLL95A42H910Q - VAT no. 04547910168) with registered headquarters in San Giovanni Bianco, Via Roma 12, 24015.
You are hereby notified that the data supplied by you may be passed on to other parties involved in the owner's organisation in their capacity as appointed persons or as external parties (such as suppliers of third party technical services, hosting providers, online payment platform providers, training course platform suppliers) appointed or, where necessary, external responsible persons dealing with processing by the data controller.



The personal data supplied will be processed at the owner’s headquarters or by external processing persons appointed by the owner (suppliers of IT and logistics services; suppliers of outsourcing, cloud computing and management services; external professionals and consultants; firms employed to perform marketing and/or delivery services). Processing will take the form of IT and/or telematic procedures in ways and to the extent required for the fulfilment of the purposes referred to and stored at the headquarters mentioned.
The owner avails herself of services provided by primary sector firms tasked with performing management software development and technical site maintenance services.



The data controller states that the data processed will not be transferred to third countries.



You are hereby notified that the data supplied will be processed and stored by the owner for the purposes referred to above and stored at the owner's headquarters in accordance with the time frames shown below.
Where invoicing is concerned data relating to purchases made is stored for 10 years from the invoicing date, in accordance with applicable tax laws.
In the event that you have given your consent to the processing of your personal data for marketing purposes, your data will be processed until such time as you revoke your consent to its use for marketing purposes or some of the contact methods used, unless the storage of your data is still necessary for other purposes comprised by this notice.
Once you have given your consent for marketing and/or profiling purposes your data will be processed until such time as you revoke this consent. You can revoke your consent via a link attached to all commercial messages sent you. Once you have exerted your right to revoke this consent the data controller will no longer send you any sort of commercial communications. The personal data gathered for purposes relating to the data controller's legitimate interests will be held for such time as this is applicable.



Data subjects can exert their rights as regards the data controller in accordance with legislative decree 193/2006 and EU Regulation 2016/679 as referred to in the following articles at any time:

I. DATA SUBJECTS’ RIGHT TO ACCESS - Art. 15 Reg. (UE) 2016/679
II. RIGHT TO RECTIFICATION - Art. 15 Reg. (UE) 2016/679
V. RIGHT TO DATA PORTABILITY - Art. 20 Reg. (UE) 2016/679
VI. RIGHT TO OBJECT - Art. 21Reg. (UE) 2016/679



You are hereby informed that the rights set out in the previous points can be exercised at any time by sending an email to the following address: together with a digital copy of a valid identity card. Note that requests to terminate all processing of your personal data and not solely data used for promotional purposes will mean that we will not be able to continue to provide the services requested. Unless you request termination of promotional communications via automated methods only all personal data processing will be terminated, including by traditional tools.
In any event the company is entitled to store certain personal data where this is necessary to defend or exert its own rights. Where requested an up-to-date list of the names of those responsible for the processing of your data and its storage at the data controller’s headquarters is available also by email on written request to




For the purposes of this regulation the following definitions apply:

Personal data: ny information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Processing: any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Restriction of processing: the marking of stored personal data with the aim of limiting their processing in the future;
Profiling: any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Pseudonymisation: the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person; Filing system: any structured set of personal data which are accessible according to specific criteria, whether centralised, decentralised or dispersed on a functional or geographical basis;

Data controller: he natural or legal person, public authority, service or other body which, individually or jointly with others, determines the purposes of personal data processing and the means used for it when the purposes and means used for this processing are determined by EU or member state law, the data controller or the specific criteria applicable to it can be established by EU or member state law;

Data processor: the natural or legal person, public authority, service or other body which processes personal data on behalf of the data controller; Recipient: the natural or legal person, public authority, service or other body which receives personal data, whether third parties or otherwise; However, the public authorities which may receive personal data in the context of a specific enquiry conforming to EU or member state law are not considered to be recipients. The processing of this data by the public authorities referred to here conforms to the applicable data protection laws in accordance with processing purposes;

Third party: the natural or legal person, public authority, service or other body other than the data subject, the data controller, the data processor and the people authorised to process personal data under the direct authority of the controller or processor;

Consent of the data subject: any specific, informed and unequivocal demonstration of free will by data subjects in which these express their assent via statements or unequivocal positive action relating to the personal data subject to processing;

Personal data breach: security violations involving accidental or illegal destruction, loss, amendment, unauthorised dissemination or access to transmitted, stored or in any way processed personal data;
Genetic data: personal data relating to the hereditary or acquired characteristics of a natural person supplying unequivocal data on the physiology or health of this natural person and especially that resulting from biological samples of the natural person in question;
Biometric data: personal data resulting from specific technical processing relating to the physical, physiological or behavioural characteristics of a natural person, which allow or confirm the unique identification of that natural person, such as facial images or dactyloscopic data;

Data concerning health: personal data related to the physical or mental health of a natural person, including the provision of health care services, which reveal information about that person's health status

Main establishment:
a) as regards a controller with establishments in more than one member state, the place of its central administration in the EU, unless the decisions on the purposes and means of the processing of personal data are taken in another establishment of the controller in the Union and the latter establishment has the power to have such decisions implemented, in which case the establishment having taken such decisions is to be considered to be the main establishment;
(b) as regards a processor with establishments in more than one member state, the place of its central administration in the EU, or, if the processor has no central administration in the Union, the establishment of the processor in the Union where the main processing activities in the context of the activities of an establishment of the processor take place to the extent that the processor is subject to specific obligations under this regulation;

Representative: a natural or legal person established in the Union who, designated by the controller or processor in writing pursuant to Article 27, represents the controller or processor with regard to their respective obligations under this regulation;

Enterprise: a natural or legal person engaged in an economic activity, irrespective of its legal form, including partnerships or associations regularly engaged in an economic activity;

Group of undertakings: a controlling undertaking and its controlled undertakings;

Binding corporate rules: personal data protection policies which are adhered to by a controller or processor established on the territory of a member state for transfers or a set of transfers of personal data to a controller or processor in one or more third countries within a group of undertakings, or group of enterprises engaged in a joint economic activity;

Supervisory authority: an independent public authority which is established by a member state pursuant to Article 51;

Supervisory authority concerned: a supervisory authority which is concerned by the processing of personal data because:
(a) the controller or processor is established on the territory of the member state of that supervisory authority;
(b) data subjects residing in the member state of that supervisory authority are substantially affected or likely to be substantially affected by the processing; or
(c) a complaint has been lodged with that supervisory authority;

Cross-border processing:
(a) processing of personal data which takes place in the context of the activities of establishments in more than one member state of a controller or processor in the Union where the controller or processor is established in more than one member state; or
(b) processing of personal data which takes place in the context of the activities of a single establishment of a controller or processor in the union but which substantially affects or is likely to substantially affect data subjects in more than one member state.

Relevant and reasoned objection:an objection to a draft decision as to whether there is an infringement of this regulation, or whether envisaged action in relation to the controller or processor complies with this regulation, which clearly demonstrates the significance of the risks posed by the draft decision as regards the fundamental rights and freedoms of data subjects and, where applicable, the free flow of personal data within the EU;

Information society service: a service as defined in point (b) of Article 1, section 1 of EU Directive 2015/1535 of the European Parliament and of the Council [19];

International organisation: an organisation and its subordinate bodies governed by public international law, or any other body which is set up by, or on the basis of, an agreement between two or more countries.


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